Monday, October 16, 2017

Since the global meltdown of 2007/2008 most businesses have been struggling to get back their footing. The Entrepreneur Organization (EO) says over 56% of members are still in the red while the U.S Small Business Administration (SBA) says over 75% of enterprises are reeling from the recession.

Corporate Videographers are a Godsend

An interview by some of the most established entrepreneurs published on Forbes in 2014 says that video production is one way of getting out of this rut. If you are a business executive, it is time to leverage this marketing technique to gain traction through invaluable online exposure.

If you are thinking this is another internet fad in the corporate circles, it is time to rethink. The SBA says over 78% of its affected members who are using services of a professional videographer for their marketing strategies have enjoyed an upshot in their bottom-line.

A Business Insider report says this is the future of corporate communication again highlighting the need for these experts in your communication strategy.

To appreciate why you need to hire these professionals, consider some of the benefits they bring to the table.

1. Professionalism

Whichever message you have in mind, it is important to appreciate the need for a professional production. By using an expert, viewers will be more appreciative of the efforts expended in the project. If you consider a Forbes report showing that over 88% of online clips are never viewed on YouTube you must up your game to ensure you get the exposure needed.

2. Objectivity

With a corporate video specialist, your company's production ideas will be critically analyzed. These experts have an idea on what sells and what does not, and as such, they will give more objectivity to the project. By augmenting your ideas, a videographer will help you reach the intended viewer.

3. Technical Expertise

It is true everyone can use a camcorder to create a clip, but then quality is what really matters. In a world where millions of videos are uploaded every second, you need to use the best equipment for clear images and visuals.

Luckily, you have a professional by your side and they own the right gadgets to film and edit the project. Whether you need a brand documentary, explainer clips, promotional materials or a simple educational video, it will be done.

4. Consultations

If your in-house team carries out a project of this magnitude, there is always the risk of subtle errors which will not be noted in time. Some of these include poor choice of location, poor audio quality, length of clip, among other issues. Using a person with prerequisite production skills averts such errors.

5. Efficiency

Working with a professional guarantees you of quality video because they bring to the table necessary expertise, resources, exposure and experience. Your business enjoys positive online exposure with this quality production which can easily go viral.


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