Thursday, June 30, 2016

It has created a lot of opportunities for the newspapers to provide breaking news more timely. In this way they can compete with the broadcast journalism. Online newspapers are also cost effective compared to the printed-newspapers. Online newspapers follow the same legal regulations of the printed-newspapers. Online publications are known to reap larger rewards than the printed publications. It can draw larger traffics compared to the printed publications.

Many news reporters are taught to shoot videos and to write news stories that can be published in the online publication also. In many journalism institutions students are being taught about the online publications and online newspapers along with the printed newspapers. Some newspapers have already integrated the internet into each and every aspect of their operations. The classified advertisements are now also being published in both the printed newspapers as well as online newspapers. In today's scenario it would be difficult to find a newspaper company without a website. With the declining profit margins from the printed newspapers they have explored every corner to get higher profit margins from the websites. Most of the online news-papers do not charge any subscription fee. Some of the news-papers have come with a new version of newspapers that is called E-paper. These E-papers are regarded as the digital replicas of the printed news-papers.

There are also some newspaper companies who provide only the online version of the news-paper. They don't have any connection with the printed newspapers. These news-papers are recognized by many media groups which makes them different from blog sites. Some of the leading news-papers company which has been operational in printed media for over 100 years have been stopped their printed newspapers and are running on only online news-papers. There are newspapers companies who have only online news-papers but also provide limited publishing or hard copies. These news-papers are called hybrid news-papers. Recent development in electronic news-papers may force some of the newspapers companies to supplement electronic papers too.

Today, you will also come across online news portals that will deliver exam news and short news on the most significant happenings in the country or the world.

Dunia Berita

Tuesday, June 28, 2016

A structured process with search engine optimisation is important to ensure steps are not left out. All websites have many positive and negative points; it can be easy to spend too much time focused in one area. By following a process and assigning time-scales you can monitor your progress and easily notice when one area is slipping behind.

There are many aspects of SEO and if you are struggling with one area it is advisable to spend your time focusing on something different. This allows you to stay productive and working on other areas of optimisation. Sometimes after moving onto another aspect of SEO your subconscious works out the solution to your previous problem, so never get bogged down one problem for too long.

The Search Engine Optimisation process can be structured in the following steps:

Review A review of a websites visitor and traffic statistics helps gain an insight into the current and previous performance of the website. It is also important to review and discuss current and previous online and offline marketing activities. Best practice marketing encourages a synergy of all marketing communications to display quality, trust and clarity.

With Search Engine Optimisation it is important to review a websites current online footprint, by understanding how visible the site is within web and media resources. The external online footprint is important, but paying attention to the structure of a website is also a key point of review. A websites internal structure should be well thought out and promote interlinking of related media resources whilst encouraging visitor contributions and comments.

Discuss Completing a review to understand a websites current and previous online marketing history allows key trends and profiles to emerge. From gaining this new insight, the following points should be discussed with the stakeholders involved.

Key performance indicators should also be highlighted and agreed.
The sales funnel and primary conversion goals.
Content generation should be planned and discussed to best serve the website visitors.
If required, a brainstorm should occur discussing how to better improve the website to meet its overall objectives and streamline visitor interaction. When working on online marketing projects, transparency and awareness is an important aspect of communication for all involved. Everyone should understand when new campaigns and promotions will launch, this allows all involved to better support each other.

From viewing captured website usage data the popular areas of a website can be identified. This provides a good indication of what new content would best serve the site visitors. The content generated should be focused around the keywords your site visitors use to find your products and services. This allows you to talk directly to your customers using the words and phrases they relate to. From including and aligning your content with these keywords, it helps the search engines understand how your website should be ranked within search results.

Keywords Full keyword research and development should occur to understand and expand on the existing keywords used. User search trends change regularly, what once could have been the most beneficial keyword to gain high visibility for, could now not be as popular as it once was. Researching for long tail keywords is also important, these are often phrases that specifically related to a particular product or service and provide higher conversions.

Once all the keywords have been reviewed it is sensible to collate them into levels of importance, for small to medium sized websites a simple list of primary and secondary keywords would be recommended.

Plan Once everything has been reviewed, discussed and understood a plan of implementation should be created. These are often called 'Search Visibility Plans' and contain the steps involved for a website to gain visibility from online promotion of specific marketing campaigns. Sometimes it is important to physically develop a website to better serve its users and the search engines. This development should be planned so it is completed before a new marketing campaign is launched.

Content should be planned and discussed with the content contributors to guide and coach them on how to best generate content focused on keywords. Milestone review points should be planned to stop and review the websites current online footprint. Discussions should then occur to ensure progress is meeting the current demands of the website.

It is also important to plan for any external factors that may influence the websites visitors, if press coverage is planned it needs to be communicated to all involved. This allows for different activities to be separated and independently reviewed to judge their effectiveness.

optimisation checklist

Friday, June 3, 2016

It is estimated that there are over 350,000 people in the UK who own a second home.

Although for some this is a commercial decision, for many the step into second home ownership has been inspired by a dream. Sometimes it is the dream of being part of a rural community they love. Sometimes it is the fantasy of being able to escape to a bolthole they can call their own.
The concept of home ownership, as opposed to renting which is more common in Europe, is particularly strong in the British psyche, and the rise in the popularity of second home ownership in the UK reflects that.

France has long been a popular choice but the combination of the credit crunch and the weakness of sterling against the Euro has had a big impact this year, with sales of holiday homes to people from Britain dropping by 50% in 2008. Sales of holiday homes in Spain have also shuddered to a near halt.

With sterling looking to stay weak for some time to come, this recession could prove to be a tipping point in the UK holiday home market.

There is evidence that people are beginning to rethink their priorities and the way they live their lives. The period of high consumption we have seen in recent years in the UK may now be over for some time to come.

People are looking for more balance in their lives. For those that can afford to have one, this means that the weekend cottage is likely to become a more central part of their lives in future. Not just somewhere for weekends and holidays, but somewhere to spend time in the working week too.

Recent advances in technology make it far easier to conduct business anytime anywhere and there is research by BT that indicates that flexible working can increase productivity by 15%. The recent announcement by the UK Government that the right to request flexible working will shortly be extended to all parents of children up to 16 will give a further boost to the number if people who can use technology to work from a remote location such as a holiday cottage in Cornwall, at least for some of the time.

This means that a second property no longer needs to be reserved only for weekends and holidays.  In future, there will be no reason why some of the working week could not be based there just as easily too. Cleaners in Cornwall and those providing key holder services and property management report that this trend is already evident, as owners increasingly bring their laptop and BlackBerry with them.

If you are working online, with high speed broadband you can work just as effectively from a seaside cottage in Cornwall or Devon as from an office in the City.

It is also likely that some who are forced to reconsider their career paths during the recession will decide that a lifestyle change is in order and create a new and balanced life that entirely changes where and how they spend their working time.

The rising profile of the climate change agenda and the high cost of fuel are combining to bring a sea change in attitudes towards air travel. This too will have a positive impact on the growth of second homes in the UK as opposed to overseas.

Of course, if the rise of flexible working means that people are likely to make more use of their second homes in future, this will also help keep rural communities alive and prevent vital shops and services from closing down,  as a consequence of  empty houses and declining numbers of local residents.

Tourist experts predict a bumper year for tourism in the UK in 2009 as the weak pound keeps people at home. The same trend will also show up in the holiday home market as the UK becomes more affordable in comparison to the European hotspots.

It is even possible that we could see a growing number of people from overseas look to the UK for their holiday homes, attracted by the weak pound and the weak property market.

Places like North Cornwall, which already has the highest rate of second home ownership in the UK, are likely to be the first to see this new trend.

lifestyle management services